01 E-commerce · Maintenance
Hazmat Resource.
Veteran-owned eCommerce store for hazmat equipment and detection gear. I run product page creation, technical SEO, ongoing site maintenance, and marketing support.
PROJECT HERO · E-commerce · Maintenance - Role
- Product pages · SEO · maintenance · marketing
- Year
- 2025
- Stack
- WordPress · WooCommerce · Custom blocks · GA4
- Services
- Search engine optimizationWeb & app developmentDigital marketing
01 The challenge
A specialist catalog with deep technical SKUs, sold to a regulated buyer. Pages had to load fast, rank for narrow terms, and keep up with a constantly changing inventory.
02 What I did
- 01 Rebuilt high-priority product templates for clarity and conversion.
- 02 Technical SEO pass — schema, sitemaps, internal linking, page speed.
- 03 Ongoing maintenance retainer covering plugins, security, and uptime.
- 04 Marketing support for product launches and seasonal campaigns.
03 Outcomes
- Faster page loads on category pages
- Improved organic visibility on niche product terms
- Stable, low-incident site through ownership transitions