06 Hospitality · Branding
Far East Descendant.
Designed and built a website for a modern Cantonese restaurant in Philadelphia's Chinatown.
PROJECT HERO · Hospitality · Branding - Role
- Design + development
- Year
- 2023
- Stack
- WordPress · Custom theme · Figma
- Services
- Design & brandingWeb & app development
01 The challenge
Translate a strong physical-space identity into a digital experience without losing the warmth that makes the restaurant work.
02 What I did
- 01 Visual direction tuned to the restaurant's identity and space.
- 02 Custom WordPress build with menu, story, and reservations.
- 03 Photography integration and mobile-first detailing.
03 Outcomes
- Brand-coherent web presence that drives reservations
- An owner-editable site without an agency on retainer